The World Squash Federation and
Dunlop Slazenger International have signed a new five-year
agreement for Dunlop to be the 'Official Ball' of the WSF
- marking the largest sponsorship agreement in the history of
Squash's governing body.
The agreement with the WSF's longest standing
sponsor - the Federation has enjoyed a continuous association
with Dunlop since 1991 - is extended until 2012.
The historic partnership ensures that the
Dunlop Championship Ball will be the 'Official Ball of the WSF'
and that of its Regional Federations - with the associated
exclusive use in over 40 World Championships, Regional
Championships and Major Games.
In addition to cash and value in kind -
including squash balls for use both in championships and
development - the agreement also provides for a strategic
partnership in the areas of development and technology. Both
organisations have agreed to exchange knowledge and establish
initiatives to grow the sport.
"This
highly-valued partnership delivers a key endorsement for Dunlop
and forms part of an extensive marketing programme targeted to
continue Dunlop’s status as the World’s No1 squash brand,"
stated Toby Marcham, Indoor Sports Group Marketing
Manager for Dunlop Slazenger International.
"The company is committed to working with
partners focussed on growing the sport of squash and clearly
there are none more appropriate than the WSF and its Regional
Federations. Reviewing the growth of WSF-endorsed events in
recent years, as well as future plans, certainly creates a very
positive picture and Dunlop looks forward to being an active
part of these exciting times," added Marcham.
WSF Chief Executive Christian Leighton
commented: "WSF is delighted to extend its partnership with
Dunlop as the 'Official Ball of the WSF'. We believe that the
strategic nature of the agreement will deliver increased value
to both parties and we look forward to collaborating in the
critical areas of development and technology.
"The WSF has grown dramatically since the
first sponsorship agreement in 1991," Leighton continued. "In
that year, Squash was included in only two Major Games. We are
now on the programme of every major multi-sport event except the
Olympic Games, i.e. more than 20 events. Dunlop has played a
key role in this growth and will continue to do so."